How Webmasters Analyze Big Data to Improve Their Websites

Big data is not just a predictive tool in business; it can also be the key to online success.

Webmasters rely on this information for tips on improving their site. Here are the basic things to look into when analyzing information about websites:

Traffic Sources

No matter what type of site you have, the first reports you want to see are the ones that outline where your traffic is coming from. You need to see a good distribution of traffic sources; concentrating on just one single source can pose a risk to any website.

As a rule, you want traffic from search engines to be between 40 and 50 percent, while referring site traffic should be 20 to 30 percent – the same goes for your direct traffic.

When the search traffic is too low, the webmaster should consider examining their current SEO strategies.

Conversion Rate

Every website has a purpose – clicking on a page, purchasing an item, opting to the mailing list, and more. This goal plays a crucial role for webmasters.

A comparison between site visits and the number of people who have accomplished the goal translates into the conversion rate. The lowest conversion rate you can afford is two percent.

If your conversion rate is close to none, you might need to reevaluate.

Bounce Rate

The number of visitors who hit the back button without clicking anything on a page says a lot about a website. A bounce rate exceeding 60 percent is considered alarming.

High bounce rates indicate dissatisfaction. This could also signal design and messaging flaws in the site.

Visitor Loyalty

Among your visitors, how many people visit the site regularly?

Having regular visitors is a positive indicator. But what if your metrics show most of your traffic comes from first-time visitors?

If that is the case, your site has a major problem. The next thing you need to do is take a look at the stats from the website.

This will give you a better picture of the situation – if the bounce rate on your page is too high, and other metrics are also poor – this could be the problem.

Average Time on Page

One indicator that points to the quality of the content (or lack thereof) is the average time visitors spend on a particular page. If this is low, you might need to overhaul the site content to improve customer engagement.  

More Tools

These five are common indicators of site issues every webmaster needs to be familiar with. Whether you are the owner of the site or you are taking a closer look at the metrics for your Masters in business data analytics, it’s important to know how to interpret data and use it for your site’s benefit.

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